Burnt Wick Candles
Client Type
Entrepreneur
Candle Company
Project Focus
Logo & Branding
Product Design
Product Photography
Project Overview
Burnt Wick was a small, home-based business specializing in wicked candles that lit up your darkest spells. Inspired by dark magic and witchy rituals, they sought to create a brand identity that was as enchanting and mysterious as their products. The project involved designing a logo, product labels, and packaging materials that captured the spellbinding essence of the brand, wickedly crafted, magically scented, and ready to cast a glow that was more than just candlelight. With a focus on charm and mystique, every element invited customers to unleash their inner witch and ignite their space with flickers of dark magic.
Logo Design & Branding
The Burnt Wick logo was carefully designed to reflect the brand’s mystical vibe through the use of two contrasting fonts. One font was strong and clear, providing a bold and confident foundation that ensured legibility and impact. The other was a handwritten, witchy style, adding a whimsical and magical touch reminiscent of ancient spellbooks and secret incantations. Central to the design was a stylized candle, with its vibrant orange flame creatively placed on its side, flickering like a sideways spark of dark magic. This clever arrangement brought energy and movement to the logo, perfectly blending strength with enchantment.
Product Design
The candle labels were designed to maintain strong brand consistency by prominently featuring the Burnt Wick logo, ensuring immediate recognition and connection to the mystical identity. Alongside the enchanting design elements, the labels highlighted the homemade nature of the candles, emphasizing the care and craftsmanship poured into each one. Natural ingredients and eco-friendly materials were showcased through subtle earthy tones and simple, clean layouts that balanced the dark magic theme with an authentic, handcrafted feel. This approach reinforced the brand’s commitment to quality, creating a tactile and visual experience that invited customers to embrace both the magic and the natural goodness of Burnt Wick’s candles.
Product Photography
The product photography was crafted to showcase Burnt Wick’s candles in a way that captured their dark magic essence and artisanal quality. Using moody, low-light settings with soft, flickering candlelight, each image highlighted the warm glow of the flame and the rich textures of the natural wax and handcrafted labels. Props like flowers, and stone surfaces were thoughtfully incorporated to enhance the witchy atmosphere without overpowering the product. This visual storytelling not only emphasized the candles’ enchanting appeal but also invited viewers to imagine the ritualistic, calming moments that each Burnt Wick candle could bring to their space.
Accomplished Goals
Logo and Brand
The logo and brand identity skillfully blend bold clarity with witchy charm, using two contrasting fonts and a creatively positioned orange flame. This design captures Burnt Wick’s mystical essence, ensuring a consistent and memorable presence across all materials, because every candle casts a spell and lights up your witchy side.
Product Design and Photography
Final Results
Where Design Sparks Magic
Burnt Wick now has a brand that’s as enchanting as the candles it creates. From the bold logo that blends strength with witchy charm to the handcrafted labels that highlight the natural, spellbinding qualities of each product, every detail feels like a piece of magic. The photography captures the mystical glow and earthy warmth, making each candle not just a product, but a ritual. With every flicker and fragrance, Burnt Wick is ready to cast its spell on those who crave a little dark magic in their lives. earthy tones and simple, clean layouts that balanced the dark magic theme with an authentic, handcrafted feel. This approach reinforced the brand’s commitment to quality, creating a tactile and visual experience that invited customers to embrace both the magic and the natural goodness of Burnt Wick’s candles.