Sea & Soil Creations
Client Type
Entrepreneurs
Artisan Shop
Project Focus
Logo Design & Branding
Website & Shop Development
Social Media Marketing
Product Photography
Packaging & Shipping Materials
Project Overview
Sea and Soil Creations is a small, artist-owned boutique based in Florida, specializing in unique jewelry, accessories, and home decor crafted from scavenged materials sourced worldwide. The brand’s core appeal lies in its one-of-a-kind creations, blending artistry with sustainability.
The challenge was to build a cohesive marketing strategy and digital presence that not only attracted new customers in a highly competitive market but also encouraged repeat purchases from loyal fans. While the artist previously sold on third-party platforms, they sought to establish their own website and online shop to avoid fees and commissions, gaining greater control over their brand and customer experience.
Our full-service approach included branding and logo design to reflect Sea and Soil Creations’ artisanal and eco-conscious spirit, developing a user-friendly website and online shop for direct sales, creating targeted social media marketing campaigns to engage and grow the audience, capturing high-quality product photography to showcase craftsmanship, and designing branded, sustainable packaging and shipping materials to enhance the customer experience.
Logo Design & Branding
A distinctive visual identity was crafted to embody the artisanal, global, and eco-conscious values of Sea and Soil Creations. This involved developing a memorable and versatile logo incorporating earthy tones and natural motifs, reflecting the brand’s commitment to sustainability and handmade artistry, helping the business stand out authentically in a competitive market.
Website and Online Shop Design & Development
A seamless, visually compelling website was built to serve as a digital storefront designed with the customer journey in mind. The site featured intuitive navigation, a responsive design for both mobile and desktop, and an integrated e-commerce platform that simplified the purchasing process. This direct sales channel allowed the artist to connect with customers personally while avoiding fees from third-party marketplaces.
custom design
copywriting and content
UX/UI design
mobile responsive
custom graphics
shops & payments
Social Media Marketing
Targeted and engaging campaigns were developed to reach the brand’s ideal customers, leveraging platforms such as Instagram and Facebook to tell the story behind each unique piece. Through consistent posting, influencer collaborations, and paid advertisements, brand visibility increased, a loyal community was nurtured, and meaningful traffic was driven to the website and online shop.
Product Photography
Recognizing that visual storytelling was key for artisan products, high-quality images were captured to highlight the intricate details, textures, and uniqueness of each creation. These photos were optimized for web use, social media, and marketing materials, effectively conveying the craftsmanship and inspiring buyer confidence.
Packaging & Shipping Materials
Branded packaging was designed to enhance the unboxing experience, making it memorable and on-brand while remaining aligned with Sea and Soil Creations’ sustainable values. Eco-friendly materials and custom inserts protected products during shipping, reinforced brand messaging, and encouraged repeat business by creating a lasting impression.
Accomplished Goals
Emphasizing Artisanal Craftsmanship
The project successfully emphasized the artisanal and handmade nature of Sea and Soil Creations, showcasing the unique craftsmanship behind each piece. Through thoughtful branding, high-quality photography, and storytelling on the website and social media, the brand’s artistic roots and global inspiration were clearly communicated to customers.
Driving Direct Sales
Sales were driven by the creation of a seamless, user-friendly online shop that simplified the purchasing process and encouraged direct transactions. By moving away from third-party platforms, the artist was able to avoid fees, increase profit margins, and foster stronger connections with customers through personalized service.
Full-Service Marketing Solution
Designed for Owner Updates
Final Results
Creating a Brand for a Creative
With a website that shines brighter than a polished gem and marketing that truly rocked, Sea and Soil Creations now reels in customers hooked on its one-of-a-kind style. Each product shines like a treasure, and the smooth shopping experience made waves by turning visitors into loyal fans. All in all, this project was the perfect catch—bringing creativity and business together in perfect harmony!