Return to Portfolio

11MeridianWest Venture Capitalists

See the Site

Client Type

Entrepreneurs
Venture Capitalists

Project Focus

Logo Design & Branding
Website Development
Site Copy and Imagery

Project Overview

This project set out to craft a bold and memorable identity for a venture capital startup ready to disrupt the investment landscape. From designing a sharp, standout logo to shaping a brand voice that combines visionary insight with grounded expertise, every element was crafted to reflect the firm’s role as a catalyst for innovation and growth. The website was built as a sleek, dynamic platform where compelling copy and striking imagery come together to tell the story of savvy risk-taking, bold bets, and transformative opportunities. Ultimately, we helped them get started, so they can help others start, fueling a cycle of innovation and opportunity that drives the future forward.

Logo Design & Branding

The brand identity began with a custom logo designed to strike a balance between clarity and visual intrigue. Drawing inspiration from the world of finance and forward-thinking technology, the logo creatively integrates numbers and letterforms, using subtle geometric play and negative space to form a mark that feels both precise and modern. The clever use of negative space within the numbers adds a layer of depth and intentionality—creating a visual rhythm that feels intelligent without being overdesigned. It’s bold without shouting, and smart without overcomplicating, setting the tone for a brand built on calculated risks and sharp vision.

The color palette combines deep purples, soft grays, and airy light blues, chosen to convey a blend of authority, calm confidence, and future-facing optimism. Together, they create a visual atmosphere that feels sophisticated yet approachable. The typography system follows suit: a clean, contemporary sans-serif typeface pairs with refined number styling to maintain legibility while reinforcing the brand’s sleek aesthetic. A detailed style guide ties everything together, outlining consistent usage across digital and print to ensure the brand always shows up sharp, cohesive, and unmistakably its own.

Website Design & Development

The website was designed as a streamlined, single-page scroll experience, offering a clean and clear user journey. Every element was carefully crafted to reflect the brand’s modern, professional edge, with intuitive navigation and a focus on key messaging. Subtle animations were integrated throughout to create a dynamic, tech-forward feel, enhancing user engagement without overwhelming the simplicity of the design. High-quality imagery, aligned with the brand’s color palette and tone, adds depth and reinforces the firm’s credibility. The result is a polished, fluid site that not only looks sleek but also delivers a seamless, interactive experience for visitors.

custom design

quick turnaround

UX/UI design

mobile responsive

speed optimization

analytics

Accomplished Goals

Professional & Inviting

A website often serves as the first point of contact for potential partners and startups, making it essential to create a strong, positive first impression. For this client, the goal was to design a site that felt both professional and inviting, establishing trust and credibility right from the start. In the world of venture capital, where first impressions can set the tone for future collaboration, it was critical that the website not only highlighted the firm’s expertise and forward-thinking approach but also created an approachable space for emerging innovators. The design aimed to inspire confidence and provide a seamless user experience, encouraging startups to take the next step and apply for funding opportunities with ease.

}

Quick Turn Around

In today’s competitive digital landscape, having a professional, inviting website isn’t just an advantage—it’s a necessity. For venture capital firms, where first impressions can make or break a partnership, an outdated or poorly designed site can quickly cause potential opportunities to slip away. After several design options and revisions, we worked closely with the client to fine-tune the site, ensuring it perfectly aligned with their vision and the high standards of the industry. The result? A sleek, functional website launched swiftly, positioning the firm as a standout player in the venture capital space and making a lasting impression in a crowded, fast-moving market.

Final Results

Funding the Future: A Digital Launchpad for the Future of Innovation

This project was more than just a website, it was the beginning of a new chapter for a venture capital firm poised to change the game. With a logo that combines boldness and precision, and a brand identity that balances authority with approachability, the digital presence was crafted to spark action and inspire trust. The website itself is a seamless journey: simple, yet powerful, with every scroll leading users through a world of opportunity. Through clever design choices, subtle animations, and a curated color palette, we helped bring the firm’s vision to life in a way that feels fresh, innovative, and completely aligned with the future they’re building. Now, with a polished site live and ready for business, they’re not just a firm, they’re the spark for a new generation of entrepreneurial dreams.

Nicole is an absolute professional with a keen eye for detail and a knack for getting things done. I’ve worked with her on two projects, a large-scale website transformation and a smaller, time-sensitive update. On both occasions, she delivered with efficiency, keeping everything on budget and on schedule. Her expertise and reliability make her a standout, and I look forward to continuing our work together in the future. If you want a website that’s both functional and expertly executed, Nicole is the person to trust.

Eric Shaffter
Founder, 11MeridianWest