FedExperts Organization
Client Type
Entrepreneur
Non-profit 501-3(c)
Project Focus
Logo Design & Branding
Website Development
Book Cover Design
Project Overview
FedExperts Organization operated as a news and article-style website and blog focused on highlighting issues within the justice system. Founded by JD MacBean, who spent over 13 years researching and supporting incarcerated individuals and their families, the platform provided insightful content designed to educate and empower readers.
The project involved designing several book covers and developing, designing, and managing the website. A significant aspect was showcasing and promoting JD’s books—highlighting key titles and facilitating their sales directly through the site. Another core challenge was integrating diverse content types such as articles, podcasts, and interviews into a cohesive, user-friendly platform. The completed website offered a streamlined, accessible resource that effectively amplified JD’s work, boosted book visibility, and engaged a wide audience.
⟫ New Users per Month
%
Mobile Users
Print & Digital Book Covers
JD MacBean brought a deep personal connection and profound understanding of the unique challenges faced by prisoners and their families. His extensive experience fueled his passion and commitment to providing guidance, support, and hope to those navigating the complexities of incarceration. Recognizing the vital role that design plays in connecting with and engaging this specific audience, the book covers were carefully crafted using photos provided by JD to ensure authenticity and emotional resonance.
The design process strictly followed all technical requirements, including precise sizing specifications for both digital and print formats. Additionally, careful attention was given to image copyright and usage rights to ensure full compliance and proper attribution. The final covers balanced empathy with professionalism, combining impactful visuals and clear, approachable typography to create covers that not only attract attention but also convey trust and authority.
Website Design & Development
The FedExperts website was designed and developed as a dynamic news and blog platform, presenting a wide range of content related to the justice system. Featuring a news-inspired design, the site emphasized clarity, accessibility, and easy navigation across numerous topics. Given the volume and diversity of content—including articles, opinion pieces, podcasts, and interviews—it was essential to create an intuitive structure that allowed visitors to quickly find and engage with material relevant to their interests.
A key consideration was that most users accessed the site via mobile devices. As a result, the design prioritized a fully responsive, mobile-first approach to ensure an optimal browsing experience on smartphones and tablets without sacrificing functionality or readability.
A standout feature was the integration of voices from current inmates, who contributed blogs and opinion pieces, providing firsthand perspectives rarely heard elsewhere. The site also hosted a podcast series, further enriching the platform’s content diversity. Managing this continuously evolving content required robust backend development and ongoing site management to keep the site current, reliable, and user-friendly.
The design balanced professionalism with approachability, making it a trusted resource for prisoners, their families, advocates, and the general public alike. The result was a cohesive, user-friendly platform that amplified JD MacBean’s mission and fostered meaningful dialogue around incarceration.
custom design
mobile responsive
UX/UI design
blog & vlog
custom graphics
organic SEO
cross-platform intergration
speed optimization
analytics
maintenance & backups
Accomplished Goals
News-Based Site
Mobile Friendly Design
With most users accessing the site on mobile devices, the design prioritized responsiveness and ease of use across all screen sizes. This ensured a seamless experience whether visitors were browsing on smartphones, tablets, or desktops.
Catered to Specific Demographics
The platform was thoughtfully tailored to address the unique needs of prisoners, their families, and advocates. The tone, visuals, and content structure created a welcoming, trustworthy environment for this specialized audience.
Highlight Books and Podcast
Key publications and the podcast series were prominently showcased to maximize visibility and engagement. This not only promoted JD MacBean’s work but also provided multiple ways for the audience to connect with the content and the mission.
Final Results
Helping people, help people
The final result broke the chains of traditional justice system storytelling by providing a platform for voices once locked away to express, connect, and rise above. The design ensured seamless access across devices, while the content overcame barriers to become a beacon of hope and empowerment. It became a space where stories came alive, conversations flourished, and families affected by incarceration found vital information and support to empower themselves. Beyond the website, the project showcased JD MacBean’s books, expertise, and deeply personal experience, amplifying his mission to educate and guide those impacted by the justice system. In short, this effort did more than build a digital platform; it set ideas and voices free.
Nicole is a dynamic designer who approaches every project with strategic energy. What I mean by that is she applies a strategy to her designs that takes my initial concept and brings it to life to effectively achieve results. She communicates well and, especially when dealing with my questions and changes in direction, is patient and understanding. I hired Nicole to design one website and three years later she’s been my choice for every subsequent project.
JD MacBean
Founder, FedPrision Expert