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Est-Her Organization

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Client Type

Non-profit Organization
502(c)-3

Project Focus

Website Updates
Website Maintenance

Project Overview

Est-her came with a fully-functioning website that required ongoing updates and maintenance to keep it running smoothly and securely. Having a dependable expert oversee the site ensures it stays current, responsive, and glitch-free—critical for supporting their outreach and engagement efforts. Regular maintenance and timely updates provide a seamless user experience, allowing Est-her to concentrate on their mission while trusting their website is always optimized and ready to perform.

⟫ Monthly Site Visitors

Website Updates & Maintenance

To ensure the website remains secure, fast, and reliable, a strict schedule is followed for updating themes, plugins, PHP versions, and other critical components. Regular updates help prevent vulnerabilities and keep the site compatible with the latest technologies. In addition to updates, ongoing checks are performed to ensure all website functions are working smoothly and to maintain SEO health, which is vital for visibility and driving traffic. Routine backups are also maintained to safeguard the site’s data, allowing for quick recovery in case of any issues. This proactive, comprehensive maintenance approach keeps Est-her’s website healthy, optimized, and performing at its best.

shops & payments

analytics

speed optimization

maintenance & backups

Accomplished Goals

Maintained & Managed

For this client, a comprehensive monthly maintenance plan was developed, including regular site performance checks, updates to themes and plugins, security monitoring, and routine backups. Throughout the process, ongoing collaboration ensured that any issues were promptly addressed and the website consistently operated smoothly and efficiently.

Showcase Brand's Purpose

This client’s mission is deeply impactful, and special care was taken to ensure that their purpose and values were clearly and consistently highlighted throughout the website, creating an authentic connection with visitors.

Keep Sales Paths Updated

The organization primarily relies on online sales of hand-crafted jewelry and goods to fund its mission. As part of the monthly maintenance, special attention is given to monitoring and optimizing all sales channels and payment pipelines to ensure smooth, uninterrupted transactions and prevent any potential disruptions.

Share Resources

This client is dedicated to addressing the humanitarian crisis of human trafficking. It was crucial for their website to effectively share high-quality resources and information, raising awareness and providing valuable support to those seeking help or looking to learn more about this critical issue.

Final Results

A Website That Works as Hard as Their Mission

The ongoing collaboration has resulted in a website that not only runs smoothly and securely but truly supports the client’s impactful mission. With a carefully managed maintenance schedule, regular updates, and proactive monitoring of functionality and sales pipelines, the site delivers a seamless user experience and maximizes visibility. By highlighting the organization’s values and providing valuable resources, the website has become a powerful tool for engagement, fundraising, and awareness, helping the client focus on what matters most while their digital presence performs flawlessly behind the scenes.

This website was created and is managed as an outsourced project from Kindling Strategic Marketing.

I have complete trust in Nicole to manage this website, and that trust has made all the difference. Her expertise and proactive approach mean the site is always running smoothly and securely, without any headaches on our end. She is reliable, providing a stress-free service that has been invaluable to support our client’s digital presence.

Chrissy Kheller
CEO, Kindling Strategic
Marketing Agency for Est-Her.org