180byTwo Data Analysis
Client Type
Entrepreneurs
AI Data Analysis
Project Focus
Website Development
Site Copy and Imagery
Project Overview
180byTwo initially partnered with a web designer to build a content-heavy resource site that would help them showcase their services and support their client base. However, as the project progressed, the company began to grow concerned with the lack of substantial progress and the fast-approaching deadline. Faced with the pressure of delivering a fully functional site in a matter of weeks, they needed a solution that would effectively meet both their immediate and long-term goals. With the deadline looming and the need for a seamless user experience, the company required a new direction to ensure timely delivery of a site that could handle both content-heavy demands and client interaction.
Website Design & Development
The website was to serve as a central hub for potential customers to explore the company’s offerings and better understand its tech solutions. Additionally, the site needed to provide existing clients with secure login access to vital resources such as files, tools, and personalized features. The design and development process involved close collaboration with 180byTwo’s graphic designer to ensure a cohesive and visually striking brand presence. The site was designed to serve as a comprehensive resource for clients, making complex technical topics easy to find, understand, and navigate. To reinforce the company’s cutting-edge technology image, smooth animations and dynamic visual effects were incorporated, giving the site a cool, high-tech feel.
Additionally, a responsive, user-friendly layout was developed to clearly communicate the company’s services. Secure login functionality was implemented for existing customers, enabling seamless access to files and interactive tools. The project was completed within the tight deadline, delivering an engaging and modern online experience for both potential and current customers. Since then, the business has been sold, marking the completion of this chapter in its growth
custom design
quick turnaround
UX/UI design
mobile responsive
speed optimization
analytics
client accounts & login
confidentiality & compliance
Accomplished Goals
Website Aligned with Brand and Logo
One of the key achievements was creating a website that perfectly aligned with 180byTwo’s established brand identity and logo. By collaborating closely with the company’s graphic designer, the development team ensured that the site’s color scheme, typography, and visual elements consistently reflected the brand’s high-tech and professional image. This cohesion helped reinforce brand recognition and provided visitors with a seamless experience that felt authentic and trustworthy from the very first interaction.
Compliant with Data Collection Laws
Ensuring compliance with data collection and privacy laws was a top priority throughout the development process. The website was built with strict adherence to regulations such as GDPR and other relevant privacy standards, providing transparency and security in how user data was collected, stored, and managed. This compliance not only protected 180byTwo from potential legal risks but also instilled confidence in users, reassuring both potential and current customers that their information was handled responsibly.
User-Friendly Resource Center
The website’s resource center was designed to be intuitive and easy to navigate, providing users with quick access to the information they needed. Complex technical topics were broken down into clear, digestible content supported by well-organized menus and search functionality. This user-friendly approach allowed both potential clients and existing customers to find answers, download files, and engage with the company’s services efficiently, enhancing overall satisfaction and reducing support requests.
Simple Design for Complex Information
Final Results
A Website for the Future of Data
The new 180byTwo website didn’t just hit the mark, it downloaded it flawlessly! With a sleek design that’s as smooth as their tech solutions, the site became the ultimate go-to resource for clients, making complicated info as easy as clicking “refresh.” The animations added just the right amount of byte to keep things engaging without slowing anyone down. Best of all, the site’s user-friendly layout meant visitors didn’t have to “debug” their way through confusing menus. In short, 180byTwo’s online presence got a major upgrade, proving once and for all that even high-tech can have a fun, simple approach.
Eric Shaffter
CEO, 180byTwo