180byTwo Data Analysis

Client Type


Project Focus

Start-Up Web Development
Website Design


Website & Online Resource

The Challenge

180byTwo had been working with a web designer but after not seeing results they began to worry about their fast-approaching deadline. They needed a content-heavy resource site built in a matter of weeks. This site was to help potential customers understand this tech company’s services as well as have access for current customers to log in, access files, and interact on the site.

The Solution

Working alongside their in-house graphic designer, the site was ready to show off to clients within their timeframe. 

Months Completion

Site Pages

Accomplished Goals

Brand Site in Accordance with Logo

180byTwo had previously developed a brand idenity. We worked off their in-place logo and marketing to create a site that was consistent with their image.

Compliant with Data Collection Laws

180byTwo works within the data industry, and today, that is a complex, quickly-changing environment. This site was built to be compliant with collection laws and regulations.

Create a User-Friendly Resource Center

180byTwo wanted their site to be a resource of information for those looking to educate themselves on the data services they provide. We created a filterable resource center for visitors to find all the information they need to make an educated business decision.

Simple Navigation for Complex Information

It was crucial that new clients be able to navigate this content-heavy website with ease. The usability of the site was a crucial element in the design. Based on previous website analytics, it was clear many users accessed the site from their smartphone or tablet. The website was designed and tested on many screen sizes and devices.

The Results Were Amazing

Almost two years since the company’s launch of its website, the design has remained largely unchanged. With the exception of several minor updates and add-ons, the original development of the site was so successful, it is still in use!

“Working with Niki was great. She was very thorough from the scoping phase all the way through to releasing our new site. Post-release she was very supportive with small edits, additions, and training our employees on how to manage going forward.”

Eric Shaffter

CEO, 180byTwo

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